Redefining Hotel Management
ABOUT US
NOKY is an independent full-service hospitality management company that provides tailor-made hotel management, sales structure, operational infrastructure, maximizes the financial results and improves the image of hotels.
Founded in Italy in 2015 by hospitality Group, we deploy a passionate and white-glove approach to positively impacting and financially optimizing the independent, boutique hotels that we manage.
NOKY { pronounced No-Key } has a symbolic meaning to the company founders: “NOK” being the abbreviated name of the first-ever hotel based in the world, Nisiyama, an Onsen in Keiunkan, Japan that has been managed by the same family for more than 46 generations.
Our appreciation of family-owned businesses creates a comfortable and close working relationship with hotel owners, relieving any worry about the “keys” to their property. We as managers take care of all aspects of the hotel experience and operation from A-Z.
HOW WE WORK
NOKY consists of hospitality experts and skilled managers specializing in key departments related to hotels, including Operations, Finance, Revenue & Sales, Human Resources, Food & Beverage, Marketing & Social Media, Renovation and Maintenance. Our team has more than a decade of combined experience in managing and creating successful financial models for boutique and independent hotels in Italy. After an initial meeting, we will custom-make a detailed plan and infrastructure that suits the needs and interests of each property owner. Our goal is to identify issues and solve them with innovative ideas and tools to achieve goals and minimize workload. Onward, we build a timetabled action plan that works in stages, each decision is approved by hotel owners and followed up with quantifiable monthly reports that analyze the improvement and success rate of the NOKY Management Strategy.
OUR SERVICES
Management
Operations and Asset management
Complete hotel management including property maintenance
and financial growth. We will manage all the aspects
Staff supervision, training and selection
Service is everything, now more than ever. Service has direct impact on the online reputation that affects directly the ADR. Our network of potential staff spans local and international leaders and personnel. From top management to housekeeping, we will staff your property with the most highly trained and affable personnel and create company guidelines and supervision structures that result in the most efficient and pleasant work environment possible.
Bargaining with OTAs and travel agencies
Putting you in the best position to receive a steady stream of third-party bookings with digital marketing and our personal relationships with influential travel partners and agents. We will decide together which Sales channels we want to work with and we’ll optimize the volume.
Quality standards control and improvement
Upon the launch of each partnership, we create a white-glove process of inspecting each element of the guest experience, employee structure and cost variables to optimize the profitability and revenue of each of our hotel clients.
Food & Beverage services
With years of experience in creating gastronomical experiences from market-fresh breakfasts to decadent gourmet dinners, our ability to revive established food and beverage outlets and create new dining establishments is tenfold. We will develop a tailor-made F&B concept in order to maximize the income from this category
Maintenance
From daily janitorial services to full-on construction and structural updates, we hold the solutions to deliver quality results at the lowest costs possible.
Pre-openings
The first 3 months after opening are the most critic. We will be there to make sure all the procedures have been built in a perfect way. We prepare each of our hotel clients with a clear plan and timetable to set the stage for a successful and seamless opening process.
Re-openings
Seasonal hotels, dormant properties or post Covid-19 that need refurbishing receive precise strategies to increase revenue and optimize guest experiences.
Marketing
Commercial, Marketing and Social Media strategy
Optimizing an audience and create new streams of bookings through visible and engaging promotional methods
Website and direct bookings optimization
Building and maintaining a booking portal and system that is user-friendly and aesthetic, and with an interface that can easily generate bookings. We also integrate back-end digital marketing and SEO tools that create a positive presence across the web.
Finance
Revenue Management
Offering detailed reports and strategies that predict consumer behavior and optimize product availability and price to maximize business growth. We deliver Monthly and Quarterly reports according to the requests of our clients. We will build together revenue plan and our revenue managers will maximize the hotel’s RevPAR
Finance and cost control
Starting from the initial budgeting process to identifying and reducing business expenses that lead to an increase in profits. We will go over past reports and with you we will optimize each cost in the P&l
Concept development and re-branding
Creating a new identity for hotels with a redesign of interiors and furnishings, as well as logos and graphic materials, which will lead to an increase of average room night rates and overall revenue. “Small-Big “refresh that can position the hotel in a different ADR level
Investments and renovations
When needed, we can create a SWOT analysis of necessary renovations to improve guest experience and maintain the property to the highest standard. From planning stage to final product, we will supervise and direct all structural and interior renovations.
SUCCESS STORIES
Milu Hotel
Opening and operations management of the four-star boutique hotel in Florence’s most renowned shopping street, Via de’ Tornabuoni, and ranked among city’s top five highly rated hotels on TripAdvisor. After just a few months of operation, NOKY elevated Milu Hotel to receive a score of 9.5 on Booking.com and Expedia. With the deft managerial and operational work of NOKY, Milu Hotel has become a hospitality hotspot for travellers, with an yearly occupancy superior to 90% and ADR growing each year.
Hotel Mercure Milano Centro
NOKY took over the operational management of an outdated chain hotel in Milan’s city center. Focused upon a strategy of new pricing models, cost control, staff training and optimization of sales skills without any renovation being done to the building or interiors, NOKY has catapulted the hotel to become 25% more profitable during the first year of management, resulting in an annual average occupancy of above 95%.
Hotel Calimala
NOKY successfully led and directed the A-Z operation of Hotel Calimala, from conception, property acquisition, branding, design, marketing, pre launch, launch and ongoing management of the highly rated luxury boutique hotel and panoramic Angel restaurant in Florence’s city center. After just one year of operation, Hotel Calimala was ranked among Florence’s Top 5 Hotels on TripAdvisor as well being voted in the upper echelon of hotels on Booking.com and Expedia.