Redefining Hotel Management


NOKY is an independent full-service hospitality management company that provides tailor-made hotel management, sales structure, operational infrastructure, maximizes the financial results and improves the image of hotels.

Founded in Italy in 2015 by hospitality Group, we deploy a passionate and white-glove approach to positively impacting and financially optimizing the independent, boutique hotels that we manage.

NOKY { pronounced No-Key } has a symbolic meaning to the company founders: “NOK” being the abbreviated name of the first-ever hotel based in the world, Nisiyama, an Onsen in Keiunkan, Japan that has been managed by the same family for more than 46 generations.

Our appreciation of family-owned businesses creates a comfortable and close working relationship with hotel owners, relieving any worry about the “keys” to their property. We as managers take care of all aspects of the hotel experience and operation from A-Z.


NOKY consists of hospitality experts and skilled managers specializing in key departments related to hotels, including Operations, Finance, Revenue & Sales, Human Resources, Food & Beverage, Marketing & Social Media, Renovation and Maintenance. Our team has more than a decade of combined experience in managing and creating successful financial models for boutique and independent hotels in Italy. After an initial meeting, we will custom-make a detailed plan and infrastructure that suits the needs and interests of each property owner. Our goal is to identify issues and solve them with innovative ideas and tools to achieve goals and minimize workload. Onward, we build a timetabled action plan that works in stages, each decision is approved by hotel owners and followed up with quantifiable monthly reports that analyze the improvement and success rate of the NOKY Management Strategy.



Operations and Asset management
Complete hotel management including property maintenance and financial growth. We will manage all the aspects
Staff supervision, training and selection
Service is everything, now more than ever. Service has direct impact on the online reputation that affects directly the ADR. Our network of potential staff spans local and international leaders and personnel. From top management to housekeeping, we will staff your property with the most highly trained and affable personnel and create company guidelines and supervision structures that result in the most efficient and pleasant work environment possible.
Bargaining with OTAs and travel agencies

Putting you in the best position to receive a steady stream of third-party bookings with digital marketing and our personal relationships with influential travel partners and agents. We will decide together which Sales channels we want to work with and we’ll optimize the volume.

Quality standards control and improvement
Upon the launch of each partnership, we create a white-glove process of inspecting each element of the guest experience, employee structure and cost variables to optimize the profitability and revenue of each of our hotel clients.
Food & Beverage services
With years of experience in creating gastronomical experiences from market-fresh breakfasts to decadent gourmet dinners, our ability to revive established food and beverage outlets and create new dining establishments is tenfold. We will develop a tailor-made F&B concept in order to maximize the income from this category
From daily janitorial services to full-on construction and structural updates, we hold the solutions to deliver quality results at the lowest costs possible.

The first 3 months after opening are the most critic. We will be there to make sure all the procedures have been built in a perfect way. We prepare each of our hotel clients with a clear plan and timetable to set the stage for a successful and seamless opening process.

Seasonal hotels, dormant properties or post Covid-19 that need refurbishing receive precise strategies to increase revenue and optimize guest experiences.


Commercial, Marketing and Social Media strategy
Optimizing an audience and create new streams of bookings through visible and engaging promotional methods
Website and direct bookings optimization
Building and maintaining a booking portal and system that is user-friendly and aesthetic, and with an interface that can easily generate bookings. We also integrate back-end digital marketing and SEO tools that create a positive presence across the web.


Revenue Management
Offering detailed reports and strategies that predict consumer behavior and optimize product availability and price to maximize business growth. We deliver Monthly and Quarterly reports according to the requests of our clients. We will build together revenue plan and our revenue managers will maximize the hotel’s RevPAR
Finance and cost control
Starting from the initial budgeting process to identifying and reducing business expenses that lead to an increase in profits. We will go over past reports and with you we will optimize each cost in the P&l
Concept development and re-branding
Creating a new identity for hotels with a redesign of interiors and furnishings, as well as logos and graphic materials, which will lead to an increase of average room night rates and overall revenue. “Small-Big “refresh that can position the hotel in a different ADR level
Investments and renovations
When needed, we can create a SWOT analysis of necessary renovations to improve guest experience and maintain the property to the highest standard. From planning stage to final product, we will supervise and direct all structural and interior renovations.


Milu Hotel

Opening and operations management of the four-star boutique hotel in Florence’s most renowned shopping street, Via de’ Tornabuoni, and ranked among city’s top five highly rated hotels on TripAdvisor. After just a few months of operation, NOKY elevated Milu Hotel to receive a score of 9.5 on and Expedia. With the deft managerial and operational work of NOKY, Milu Hotel has become a hospitality hotspot for travellers, with an yearly occupancy superior to 90% and ADR growing each year.

Hotel Mercure Milano Centro

NOKY took over the operational management of an outdated chain hotel in Milan’s city center. Focused upon a strategy of new pricing models, cost control, staff training and optimization of sales skills without any renovation being done to the building or interiors, NOKY has catapulted the hotel to become 25% more profitable during the first year of management, resulting in an annual average occupancy of above 95%.

Hotel Calimala

NOKY successfully led and directed the A-Z operation of Hotel Calimala, from conception, property acquisition, branding, design, marketing, pre launch, launch and ongoing management of the highly rated luxury boutique hotel and panoramic Angel restaurant in Florence’s city center. After just one year of operation, Hotel Calimala was ranked among Florence’s Top 5 Hotels on TripAdvisor as well being voted in the upper echelon of hotels on and Expedia.


Graduated from IDC Herzliya (Israel) in Business Administration, Ido is an entrepreneur and an experienced General Manager in the leisure, travel, and tourism industry in Italy. Ido is the co-founder and owner of Noky Hotels, bringing more than a decade of real estate, hospitality, and business management know-how as the CEO of Noky. Under his ownership, the company has achieved financial success and respect for the proposed concepts and the high-level customer service.


Partner | CEO

Graduated with a Master Degree in Business Administration in IDC Herzliya (Israel), Asaf is an entrepreneur based in Milan specialized in real estate investments. He is also one of the founders of Itay Properties, a real estate company specialized in retail development currently operating in the Italian market. Asaf is also a Co-founder of Noky Hotels, in charge of the corporate and financial aspects of the investor’s relationship with the company.


Partner | Director of Acquisitions & Business Development

Liron is a Milan based entrepreneur with a portfolio currently comprised of a chain of cosmetics retail stores operating in many locations across Italy. He is also one of the founders of Itay Properties, a real estate company specialized in retail development currently operating in the Italian market. Liron is a co-founder of Noky Hotels, currently in charge of new acquisitions and business development for the company.

Liron Ben-Hur

Partner | Director of Acquisitions & Business Development

After graduating with a cum laude degree in Business Administration from the University of Salerno, Francesco started to work for international tax law firms in Milan and during that time he had many clients from the hospitality industry. This work allowed Francesco to develop a specific financial knowledge of this sector. In 2016 he founded his tax law firm specializing in the tourism industry. Francesco joined Noky in 2019 as CFO.

Francesco Ricci


A graduate in Tourism Management, Jonathan is an entrepreneur and a digital media expert with various experiences in the hospitality industry. He enthusiastically combines theoretical knowledge with hands-on experience in several markets. He specializes in Direct Booking and Search Engine Optimization, Guest Journey Personalization, and everything regarding Search Engine Marketing. Jonathan joined Noky in 2017 as Director of Digital Marketing, Technology & Innovation.

Jonathan Ben Yishai

Digital Marketing Director

After graduating in Interior Design, Andrea realized that his passion laid in hospitality and since then gained ten years of experience in the hotel business. Having worked in several independent boutique hotels and large chains, Andrea has developed his revenue strategy based on excellent knowledge of the OTAs, and their maneuvers. He Joined Noky in 2016 as Sales and Revenue Manager and successfully directed many of the openings of Noky’s hotels as the Hotel Manager.


Sales and Revenue manager

Mor has spent the last decade studying and working with social media hospitality-related companies. Her strategy is based on maximizing the engagement of the online traffic for the customers that the company wants to obtain while maintaining an elegant yet fun imprint on the social media content she develops. She possesses superb communication skills. Mor joined Noky Hotels in 2017 to manage the hotel's media channels.

Mor Naftaly

Social Media Manager

Diego spent the last 10 years working as a bar-manager of many venues. He founded a consulting company, which in 3 years has achieved a successful opening of more than 15 venues in Italy, Spain, and the US. Diego led the company's F&B concept creation and development. In 2017 Diego joined Lungarno Collection as F&B Supervisor and later on became the F&B manager of several restaurants of the group. Diego Joined Noky in 2019 as GM of “Angel Roofbar & Dining”

Diego Rampietti

F&B Concept Director

After 4 years in the hotel industry working for a local hotel chain, Ludovica joined Hotel Milu as front desk and guest relations manager. Her goal was to provide and ensure a persistent high-class guest service experience based on customer feedback. In 2018 she became the Hotel Manager of Hotel Milu and under her leadership the hotel became one of the most renowned boutique hotels in Florence.

Ludovica Renna

Hotel Manager | Hotel Milu

After 6 years spent in London working for IHG Angela decided to come back to Italy and joined Hotel Milu in 2016. After almost 4 years at Milu, she moved to a local hotel chain to improve her skills as a sales and reservations manager. She then returned to manage the front desk for Hotel Calimala. Angela's success led her to become the GM of Hotel Calimala.

Angela Focareta

Hotel Manager | Hotel Calimala

Graduated in law and economics from the university “Luiss Guido Carli” in Rome. In 2015 Linda joined Itay Properties, a real estate company specialized in retail as the Administrative Director. Her experience and skills have grown with the company’s holding, she supervised, organized and controlled the administrative and the accountant needs of 12 SPVs of the holding company. Linda joined Noky in 2018.

Linda Santoro

Administrative Director

A graduate of Bocconi University in Milan with a degree in Economics. Ariel has more than a decade of experience in various projects in the real estate sector such as residential, retail, apart-hotels, and hotels. Having worked on many projects Ariel built strong relationships with architects and experts in the main Italian cities which helps him to coordinate each entrepreneurial need with the complex Italian regulations. Ariel joined NoKy in 2017.

Ariel Bruckmayer

Project Manager